LOS ANGELES (October 2, 2017) – Mixware, a leading US distributor of professional audio and lighting equipment, announces the appointment of AJ Reitz as VP of Sales, USA, effective immediately. In his new role, Reitz is responsible for developing and executing sales strategies to sustain Mixware’s continuing growth, while also managing all aspects of the company’s worldwide marketing and communications program.
Reitz boasts more than 20 years of experience in the MI industry. Prior to Mixware, he spent seven years as National Sales Manager at Korg USA, managing brands such as Korg, Vox, and Blackstar. Prior to that he spent more than ten years at Guitar Center, managing nine store locations in the Mid Atlantic territory.
“AJ brings a combination of retail and wholesale expertise in the MI field that is crucial to successfully lead our sales team and accelerate Mixware’s growth,” said Laurent Cohen, President of Mixware. “His deep understanding of MI sales, and his proven ability to execute against business objectives to drive significant revenue will make him an asset to the Mixware team.”
AJ adds, “This is a critical point in the company’s history and I am excited to assume these responsibilities to bring Mixware to the next level of growth. “
Mixware was founded nine years ago by industry veterans Gerard Cohen and Laurent Cohen as a distributor of professional audio and lighting equipment. Today Mixware distributes over 12 brands exclusively in the USA, including Magma, Decksaver, Mixars, Icon Pro Audio, Fluid Audio, Valeton, Novopro, Mixfader, and more. To find out more about Mixware, visit www.mixware.net.